Promo Package Design:
http://www.troika.tv/casestudies/AMC/page_01.html
Trailer:
http://www.youtube.com/watch?v=s8VZs7aLJCo
This trailer is for the show The Prisoner, which aired last year on AMC and is a remake of the original version from the 60s. I chose to do this one because there is an Iron Maiden song about the original.
The very first thing we see, even before any of the actors are shown, is the AMC logo shown over a desert landscape. The main character wakes up in the middle of the desert and sees nothing in the surrounding area except for a small town. Quick transitions from one scene to the next show him being moved to the desert somehow, but not enough time is given for the viewer to understand what is going on and creating a sense of confusion. This goes alongside the main character, who states that he does not remember how he got to this isolated town.
The town itself uses bright colors that would often be seen at a beach resort, giving the inhabitants a sense of paradise in an otherwise desolate area.
Everyone in the town is known by a number rather than a name. The main character is given the number 6 by Number 2. And while he is told that while there are no barriers preventing him from leaving, he is unable to leave. The people already in the town are all convinced that there is nowhere else in the world but the town. It then briefly shows him trying to find a way out of the desert from on top of a mountain, and then goes back to the town asking where the road out of town is. Number 2 responds that there is no road out, only in. At the end of the trailer, we hear the main character state "I am a free man." Number 2 responds "You only think you are free."
Against this backdrop of isolation and hopelessness, the character shows the viewer that he will do everything in his power to escape from the town. We are then shown the backdrop shown in the beginning of dunes, but this time with the logo for the show on there, which has part of the "O" in prisoner cut out so that it forms a 6 within the logo.
