This animations is a a short title for Thirst Pockets.
http://www.nexusproductions.com/wall
The animation shows an elephant standing on a small island in the middle of nowhere. The elephant gets a serious face, and he sticks his trunk into the water. He drinks the water, slowly revealing the island he is on to be a giant octopus. The elephant is shocked, and the Octopus shoves the elephant so it loses balance and stumbles off the screen. The Octopus then climbs behind the logo for Thirst Pockets, which has the elephant on it.
This animation is not flashy in any way. It uses simple animations on a white background, so that it can be easily viewed in 10 seconds.
Wednesday, April 28, 2010
Tuesday, April 27, 2010
Magnetically
This animation is a commercial for Frito Lays.
http://www.nexusproductions.com/wall
The animation starts with a magnet walking by himself with slumping posture that indicates he is lonely. An exclamation point pops up above his head, and he runs to a lock. He tries to stick to it like the magnet he is, but a large hand comes in from the top of the screen and lifts it away. The magnet falls through the air. It lands next to a giant cat, with what appears to be a magnet stuck to the opposite side of it. When the magnet tries to stick to the cat, the cat swats it away, and what looked like a magnet turns out to be a tail. The magnet is then alone, staring up at the moon. The magnet tries to attract the moon to it, but the moon does not budge from its spot. The magnet hangs its head, lonely. Suddenly, it is pulled to the right, sliding on its feet. It does a double take, unsure of what is going on, but it continues to be pulled to the right. It enters a new area, and sees a magnet on the other side of the screen. The two are surprised to see each other, but attract towards each other and stick together. They form a heart shape and float up into the sky, an outline of them radiating outwards in varying colors. The logo for Fritos Chips and Dip then transitions into the center of the screen, with the line "made for each other" at the bottom of the screen.
What struck me most about this animation was how human the magnet seemed despite being such a simple animation. It shows that complex movements aren't needed to make a strong composition.
http://www.nexusproductions.com/wall
The animation starts with a magnet walking by himself with slumping posture that indicates he is lonely. An exclamation point pops up above his head, and he runs to a lock. He tries to stick to it like the magnet he is, but a large hand comes in from the top of the screen and lifts it away. The magnet falls through the air. It lands next to a giant cat, with what appears to be a magnet stuck to the opposite side of it. When the magnet tries to stick to the cat, the cat swats it away, and what looked like a magnet turns out to be a tail. The magnet is then alone, staring up at the moon. The magnet tries to attract the moon to it, but the moon does not budge from its spot. The magnet hangs its head, lonely. Suddenly, it is pulled to the right, sliding on its feet. It does a double take, unsure of what is going on, but it continues to be pulled to the right. It enters a new area, and sees a magnet on the other side of the screen. The two are surprised to see each other, but attract towards each other and stick together. They form a heart shape and float up into the sky, an outline of them radiating outwards in varying colors. The logo for Fritos Chips and Dip then transitions into the center of the screen, with the line "made for each other" at the bottom of the screen.
What struck me most about this animation was how human the magnet seemed despite being such a simple animation. It shows that complex movements aren't needed to make a strong composition.
Helping Hand
This animation was done to speak out against physical abuse by showing the positive uses of one's hands in raising a child.
http://www.nexusproductions.com/wall
The animation begins with a child's head in the center of the screen. A pair of hands combs his hair and puts a scarf on the child, and the child walks off screen. The scarf is a rainbow, and it waves in the background as a child begins walking across the screen. The ground that the child is walking on turns into a hand that the child walks along, who then jumps to another hand on the other side of the screen. Colored rain drops begin falling, and the child runs onto a grassy area and under a hand that is sticking out of the ground for shelter. The child then continues to the right, and the hand rotates into place to be part of the steps that the child climbs, another hand filling the spot of a different step as well. The colors shift to black and white, with the child on a hill under a tree. The child jumps for an apple in the tree, and the tree is revealed to be made of hands, which lower the apple to the child. The child then jumps and then lands in a swing held up by two giant hands. The hands fly off screen and the child walks along the line that was part of the swing to the right, a toy dog following him. He runs down a hill shaped like a hand, jumping from finger to finger and hand to hand to get down. A hand catches him and lowers him onto a bike, while another hand puts a helmet on the child. As the child rides his bike, the hands walk alongside him. The child dismounts the bike and jumps between two hands, which each take one of his hands and hold him in the air. They then swing him up into the air, and he falls down into the palm of a new hand, which joins with another hand to form a heart shape with the child in the center. The message then pops up, Hands should Nurture not Punish. The camera then pans down to the question, "Are you hands Weapons of Love?"
The transitions of this animation were amazing. Many times I was caught by surprise by the ways the hands blended into the environment until they were moved.
http://www.nexusproductions.com/wall
The animation begins with a child's head in the center of the screen. A pair of hands combs his hair and puts a scarf on the child, and the child walks off screen. The scarf is a rainbow, and it waves in the background as a child begins walking across the screen. The ground that the child is walking on turns into a hand that the child walks along, who then jumps to another hand on the other side of the screen. Colored rain drops begin falling, and the child runs onto a grassy area and under a hand that is sticking out of the ground for shelter. The child then continues to the right, and the hand rotates into place to be part of the steps that the child climbs, another hand filling the spot of a different step as well. The colors shift to black and white, with the child on a hill under a tree. The child jumps for an apple in the tree, and the tree is revealed to be made of hands, which lower the apple to the child. The child then jumps and then lands in a swing held up by two giant hands. The hands fly off screen and the child walks along the line that was part of the swing to the right, a toy dog following him. He runs down a hill shaped like a hand, jumping from finger to finger and hand to hand to get down. A hand catches him and lowers him onto a bike, while another hand puts a helmet on the child. As the child rides his bike, the hands walk alongside him. The child dismounts the bike and jumps between two hands, which each take one of his hands and hold him in the air. They then swing him up into the air, and he falls down into the palm of a new hand, which joins with another hand to form a heart shape with the child in the center. The message then pops up, Hands should Nurture not Punish. The camera then pans down to the question, "Are you hands Weapons of Love?"
The transitions of this animation were amazing. Many times I was caught by surprise by the ways the hands blended into the environment until they were moved.
This is for the birds.
This animation is the intro to Mirrorball, an event at the Edinburgh International Film Festival.
http://www.nexusproductions.com/wall
The animation features birds made using collage. The birds are made of anything from a simple pattern, to currency, to a record. In addition, different materials are used for different species of birds. The hole in the center of a record is used as an eye for the bird. What appears to be newspaper clippings folded up into a beak, has squinting eyes on it, which make it look like an owl.
As the music of the into plays, the birds move and look around to the beats of the music.
As the birds look around, one can see the materials themselves are shifting the angles they are viewed at, making the birds seem that much more lifelike.
By the end of the intro, all of the birds are dancing on screen at once, and it is difficult to follow just one bird and see how it follows the music.
I can only imagine how long it took to sync everything up.
http://www.nexusproductions.com/wall
The animation features birds made using collage. The birds are made of anything from a simple pattern, to currency, to a record. In addition, different materials are used for different species of birds. The hole in the center of a record is used as an eye for the bird. What appears to be newspaper clippings folded up into a beak, has squinting eyes on it, which make it look like an owl.
As the music of the into plays, the birds move and look around to the beats of the music.
As the birds look around, one can see the materials themselves are shifting the angles they are viewed at, making the birds seem that much more lifelike.
By the end of the intro, all of the birds are dancing on screen at once, and it is difficult to follow just one bird and see how it follows the music.
I can only imagine how long it took to sync everything up.
Sunday, March 21, 2010
Eye see....
http://www.nexusproductions.com/
This video shows 3 animations for the eyetoy. The Logo for Eye Toy is made up of letters, with the center ones being a Y sitting on top of an O with eyes, which turns into its own character in the animations.
The first animation shows the character zooming in from off screen through the air, hovering over the rest of the logo with the Y at the top spinning like helicopter blades. After circling around the logo, it lands in the center of it. However, as it lands, the blades get caught in the other parts of the logo, and it gets spun around and thrown into the screen. It gets up, hops into place in the logo, and blinks.
The second part shows a drum cymbal sitting in the center of the screen. The character comes in from the right pushing a drum up to the cymbal. The expressions on the eyes of the character show how hard it is for him to push the drum. With it in place, he hops up and down, and moves behind the drum. He then plays a quick tune on the drum the Y segment being used to hit the instrument. The character then hops on the drum, and begins flipping itself in place, hitting the drum and cymbal with every part of itself in a drum roll (the character literally rolling as he does it). He then flies off the drum and into the cymbal, which falls over with him knocked out on top of it. The eye toy logo then appears, and the character zooms in from the left, with his eyes going crazy.
The final part begins with the character chasing a bouncing ball from off screen. The character kicks the ball off screen, and after briefly looking at the viewer, he goes off the right of the screen. He comes back pushing a box with a teapot and a toaster on top of it. After pushing that off screen, he comes back using the Y part of him to hold the ball from the beginning, with a trash can, tea pot, and toaster balanced on top of it while he gives a sort of "ta-da" noise. He can't keep balancing them though, and the objects fall. The character looks at the fallen objects, and then jumps to the side as more objects begin falling from the top of the screen. As he makes it to the front of the screen, he looks up and his eyes show panic as a photocopier falls on top of him. The copier prints copies of the character squished underneath it. The camera then shifts right, and the eye toy logo appears. The character is put into the center of the logo, almost as if a scanner is putting him into place.
This video shows 3 animations for the eyetoy. The Logo for Eye Toy is made up of letters, with the center ones being a Y sitting on top of an O with eyes, which turns into its own character in the animations.
The first animation shows the character zooming in from off screen through the air, hovering over the rest of the logo with the Y at the top spinning like helicopter blades. After circling around the logo, it lands in the center of it. However, as it lands, the blades get caught in the other parts of the logo, and it gets spun around and thrown into the screen. It gets up, hops into place in the logo, and blinks.
The second part shows a drum cymbal sitting in the center of the screen. The character comes in from the right pushing a drum up to the cymbal. The expressions on the eyes of the character show how hard it is for him to push the drum. With it in place, he hops up and down, and moves behind the drum. He then plays a quick tune on the drum the Y segment being used to hit the instrument. The character then hops on the drum, and begins flipping itself in place, hitting the drum and cymbal with every part of itself in a drum roll (the character literally rolling as he does it). He then flies off the drum and into the cymbal, which falls over with him knocked out on top of it. The eye toy logo then appears, and the character zooms in from the left, with his eyes going crazy.
The final part begins with the character chasing a bouncing ball from off screen. The character kicks the ball off screen, and after briefly looking at the viewer, he goes off the right of the screen. He comes back pushing a box with a teapot and a toaster on top of it. After pushing that off screen, he comes back using the Y part of him to hold the ball from the beginning, with a trash can, tea pot, and toaster balanced on top of it while he gives a sort of "ta-da" noise. He can't keep balancing them though, and the objects fall. The character looks at the fallen objects, and then jumps to the side as more objects begin falling from the top of the screen. As he makes it to the front of the screen, he looks up and his eyes show panic as a photocopier falls on top of him. The copier prints copies of the character squished underneath it. The camera then shifts right, and the eye toy logo appears. The character is put into the center of the logo, almost as if a scanner is putting him into place.
Tuesday, March 16, 2010
What's in this bottle of Coke?
This coca cola advertisement show a silhouette of a coke bottle on a yellow background. A small soldier blows a small trumpet (with a musical note appearing above his head). 3 lines of other small soldiers march in front the right of the screen, and follow the first soldier through a small door in the bottom of this coke bottle. After the door closes. the camera zooms out to show the whole bottle. The bottle begins to shake and a sound plays that makes it sound like some kind of laser is being charged up. The cap pops off and out of the top of the bottle shoots the soldiers with streams of color trailing behind them as they bounce and fly off the screen. Music begins playing as this happens. A soldier flies in front of the camera off screen and then flies back in, circling around the coke bottle trailing red smoke. The smoke takes the form of the bottle, and the soldier disappears. The background turns white and the Coke logo is shown.
This animation conveys feelings of excitement and fun by drinking coke. The colors aren't bland, and they become much more interesting once the soldiers start flying all over the place.
This animation conveys feelings of excitement and fun by drinking coke. The colors aren't bland, and they become much more interesting once the soldiers start flying all over the place.
The little things that count
http://www.nexusproductions.com/wall
This animation is done by the London Nexus group for Unilever. The animation is done in pencil drawings. It starts out with the text, "A day in the life of kids around the world." An hand with a pencil then comes into a page with dots scattered all over it. The hand draws a both of toothpaste, and then begins connecting the dots. The dots form a kid standing in a bathroom, brushing his teeth. A narrator says, "Every day, Pablo does his good for the future, twice a day in fact." At this point, the kid begins brushing his teeth. "He brushes his teeth with Signal (the toothpaste box) and because millions do this around the world, something big happens. Oral disease, the world's most common illness, is reduced."
A series of dots is connected to show a grinning set of teeth. The smile then shrinks and becomes the smile of a girl washing her hands at a sink. "In another part of the world, Mita learns about germs, and how important it is to wash her hands with Lifebouy." The scene then switches to another screen of dots that start getting connected as the narrator says," And because millions of kids do the same thing everyday, they stay healthy so they don't miss out on their education."
The dots form a school with rain falling on it. The narrator continues, "When Thomas gets out of school he can experience the world, and because his mom uses Ormerol (struggled a bit with the man's accent) she won't mind if he gets his clothes dirty." A T-shirt is made out of connecting dots with the statement "Dirtisgood" on the front.
The T-shirt shrinks to become the shirt of a boy eating dinner with his family, "Now when Mallik gets home after playing with his friends, he's hungry. Mallik's family has meals together every day, which brings them closer. His Mum chooses Rama (a box of rama appears into his mom's hands) so that he's getting the essential daily fats he needs. And because other moms across the world do the same, millions of children grow up strong and healthy."
The four drawings appear in the corners of the screen. "So by making each one of our everyday actions count, together we can create a better future for children around the world everyday." A final series of Dots is connected into the Unilever logo, and the narrator says, "How big can small become?"
This animation used very simple and repetitive motions for its animations, further pushing the idea of repetitive and routine actions, which as the commercial just told us, can make a big difference in the world.
This animation is done by the London Nexus group for Unilever. The animation is done in pencil drawings. It starts out with the text, "A day in the life of kids around the world." An hand with a pencil then comes into a page with dots scattered all over it. The hand draws a both of toothpaste, and then begins connecting the dots. The dots form a kid standing in a bathroom, brushing his teeth. A narrator says, "Every day, Pablo does his good for the future, twice a day in fact." At this point, the kid begins brushing his teeth. "He brushes his teeth with Signal (the toothpaste box) and because millions do this around the world, something big happens. Oral disease, the world's most common illness, is reduced."
A series of dots is connected to show a grinning set of teeth. The smile then shrinks and becomes the smile of a girl washing her hands at a sink. "In another part of the world, Mita learns about germs, and how important it is to wash her hands with Lifebouy." The scene then switches to another screen of dots that start getting connected as the narrator says," And because millions of kids do the same thing everyday, they stay healthy so they don't miss out on their education."
The dots form a school with rain falling on it. The narrator continues, "When Thomas gets out of school he can experience the world, and because his mom uses Ormerol (struggled a bit with the man's accent) she won't mind if he gets his clothes dirty." A T-shirt is made out of connecting dots with the statement "Dirtisgood" on the front.
The T-shirt shrinks to become the shirt of a boy eating dinner with his family, "Now when Mallik gets home after playing with his friends, he's hungry. Mallik's family has meals together every day, which brings them closer. His Mum chooses Rama (a box of rama appears into his mom's hands) so that he's getting the essential daily fats he needs. And because other moms across the world do the same, millions of children grow up strong and healthy."
The four drawings appear in the corners of the screen. "So by making each one of our everyday actions count, together we can create a better future for children around the world everyday." A final series of Dots is connected into the Unilever logo, and the narrator says, "How big can small become?"
This animation used very simple and repetitive motions for its animations, further pushing the idea of repetitive and routine actions, which as the commercial just told us, can make a big difference in the world.
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