Tuesday, March 16, 2010

What's in this bottle of Coke?

This coca cola advertisement show a silhouette of a coke bottle on a yellow background. A small soldier blows a small trumpet (with a musical note appearing above his head). 3 lines of other small soldiers march in front the right of the screen, and follow the first soldier through a small door in the bottom of this coke bottle. After the door closes. the camera zooms out to show the whole bottle. The bottle begins to shake and a sound plays that makes it sound like some kind of laser is being charged up. The cap pops off and out of the top of the bottle shoots the soldiers with streams of color trailing behind them as they bounce and fly off the screen. Music begins playing as this happens. A soldier flies in front of the camera off screen and then flies back in, circling around the coke bottle trailing red smoke. The smoke takes the form of the bottle, and the soldier disappears. The background turns white and the Coke logo is shown.

This animation conveys feelings of excitement and fun by drinking coke. The colors aren't bland, and they become much more interesting once the soldiers start flying all over the place.

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