The little things that count

http://www.nexusproductions.com/wall

This animation is done by the London Nexus group for Unilever. The animation is done in pencil drawings. It starts out with the text, "A day in the life of kids around the world." An hand with a pencil then comes into a page with dots scattered all over it. The hand draws a both of toothpaste, and then begins connecting the dots. The dots form a kid standing in a bathroom, brushing his teeth. A narrator says, "Every day, Pablo does his good for the future, twice a day in fact." At this point, the kid begins brushing his teeth. "He brushes his teeth with Signal (the toothpaste box) and because millions do this around the world, something big happens. Oral disease, the world's most common illness, is reduced."

A series of dots is connected to show a grinning set of teeth. The smile then shrinks and becomes the smile of a girl washing her hands at a sink. "In another part of the world, Mita learns about germs, and how important it is to wash her hands with Lifebouy." The scene then switches to another screen of dots that start getting connected as the narrator says," And because millions of kids do the same thing everyday, they stay healthy so they don't miss out on their education."

The dots form a school with rain falling on it. The narrator continues, "When Thomas gets out of school he can experience the world, and because his mom uses Ormerol (struggled a bit with the man's accent) she won't mind if he gets his clothes dirty." A T-shirt is made out of connecting dots with the statement "Dirtisgood" on the front.

The T-shirt shrinks to become the shirt of a boy eating dinner with his family, "Now when Mallik gets home after playing with his friends, he's hungry. Mallik's family has meals together every day, which brings them closer. His Mum chooses Rama (a box of rama appears into his mom's hands) so that he's getting the essential daily fats he needs. And because other moms across the world do the same, millions of children grow up strong and healthy."

The four drawings appear in the corners of the screen. "So by making each one of our everyday actions count, together we can create a better future for children around the world everyday." A final series of Dots is connected into the Unilever logo, and the narrator says, "How big can small become?"

This animation used very simple and repetitive motions for its animations, further pushing the idea of repetitive and routine actions, which as the commercial just told us, can make a big difference in the world.