Fruity ... Clouds?

Clouds

http://www.nexusproductions.com/wall

This animation is a short commercial for Robinson's product, Robinson's Fruit Shoot. It shows a group of kids running from puddle to puddle as they play in the rain, as the kids move around, so too do the clouds making it seem like they are going to a totally new place.

13 seconds into the animation, one cloud disappears, and a cloud shaped like and apple comes in from the left side of the screen. When this apple shaped cloud begins to pour rain, all of the kids dash to get beneath it. A narrator says, "Robinson's Fruit Shoot H2O has a delicious fruity taste, so kids can enjoy water even more." As the narrator says this, the kids begin cheering under the apple shaped cloud.

The background colors and the clouds have a grayish green look to them, helping it to look like a rainy day. The kids are all wearing bright colors which portray lightheartedness and make the animation more cheerful. The music playing also helps convey this feeling of cheerfulness since it could just as easily be used to show someone walking around on a sunny day. The reason the kids enjoy the rain (water) so much is because the rain is Robinsons.

This animation is very short and simple, but it works incredibly well in its message. It tells parents that if kids don't drink enough water, this water (with some fruit flavor added), will make it so they drink more of it.