Tuesday, February 16, 2010

http://www.vonage.com/


http://prologue.com/index2.html

The animation begins with the orange background seen in Vonage commercials, with a mouth and ear (both with limbs) standing in the center of the screen. The mouth begins talking, "Vonage home phone service sounds good, but do they charge service fees?" As the mouth says service fees, the words pop out of him and float above him on the screen. The Ear says, "No" in large letters. The mouth then asks, "Equipment fees?" The ear says, "Uh, No!" The ear gets pushed back by the massive words this time, as if he's shocked by the idea of no equipment fees. Next he asks, "Shipping fees?" The ear again says, "No!" This time the letters are made up of boxes and once again push the mouth back. The mouth then asks, "Is 'no' all you can say?" The ear pauses and yells, "NO!" with the word No being even bigger, and made up of smaller sized "No" s all clumped together along with the sound of applause. It then shows them standing on top of the statement, "No has never sounded so good." The mouth is grinning while this statement is on the screen. A voiceover then begins talking about the features Vonage comes with, along with text to list off these features. As they are being listed, the mouth and ear look up at the words with excited expressions. The advertisement ends with the Vonage logo.

This whole advertisement is to show how different Vonage is for not charging customers for things that are required to get the phone service. The mouth could be anyone customers mouth asking these questions, perhaps leading the viewer to think that Vonage gets asked these questions a lot.

The Ear character has a smile on him if one looks closely enough. This implies that he knows all of the great things Vonage has to offer, and is happier as a result of it.

As a whole this advertisement is short and simple, but very well done. Without lots of flashy graphics, the viewer can focus directly on what the characters are talking about.

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