Eye see....

http://www.nexusproductions.com/

This video shows 3 animations for the eyetoy. The Logo for Eye Toy is made up of letters, with the center ones being a Y sitting on top of an O with eyes, which turns into its own character in the animations.



The first animation shows the character zooming in from off screen through the air, hovering over the rest of the logo with the Y at the top spinning like helicopter blades. After circling around the logo, it lands in the center of it. However, as it lands, the blades get caught in the other parts of the logo, and it gets spun around and thrown into the screen. It gets up, hops into place in the logo, and blinks.

The second part shows a drum cymbal sitting in the center of the screen. The character comes in from the right pushing a drum up to the cymbal. The expressions on the eyes of the character show how hard it is for him to push the drum. With it in place, he hops up and down, and moves behind the drum. He then plays a quick tune on the drum the Y segment being used to hit the instrument. The character then hops on the drum, and begins flipping itself in place, hitting the drum and cymbal with every part of itself in a drum roll (the character literally rolling as he does it). He then flies off the drum and into the cymbal, which falls over with him knocked out on top of it. The eye toy logo then appears, and the character zooms in from the left, with his eyes going crazy.

The final part begins with the character chasing a bouncing ball from off screen. The character kicks the ball off screen, and after briefly looking at the viewer, he goes off the right of the screen. He comes back pushing a box with a teapot and a toaster on top of it. After pushing that off screen, he comes back using the Y part of him to hold the ball from the beginning, with a trash can, tea pot, and toaster balanced on top of it while he gives a sort of "ta-da" noise. He can't keep balancing them though, and the objects fall. The character looks at the fallen objects, and then jumps to the side as more objects begin falling from the top of the screen. As he makes it to the front of the screen, he looks up and his eyes show panic as a photocopier falls on top of him. The copier prints copies of the character squished underneath it. The camera then shifts right, and the eye toy logo appears. The character is put into the center of the logo, almost as if a scanner is putting him into place.

What's in this bottle of Coke?

This coca cola advertisement show a silhouette of a coke bottle on a yellow background. A small soldier blows a small trumpet (with a musical note appearing above his head). 3 lines of other small soldiers march in front the right of the screen, and follow the first soldier through a small door in the bottom of this coke bottle. After the door closes. the camera zooms out to show the whole bottle. The bottle begins to shake and a sound plays that makes it sound like some kind of laser is being charged up. The cap pops off and out of the top of the bottle shoots the soldiers with streams of color trailing behind them as they bounce and fly off the screen. Music begins playing as this happens. A soldier flies in front of the camera off screen and then flies back in, circling around the coke bottle trailing red smoke. The smoke takes the form of the bottle, and the soldier disappears. The background turns white and the Coke logo is shown.

This animation conveys feelings of excitement and fun by drinking coke. The colors aren't bland, and they become much more interesting once the soldiers start flying all over the place.

The little things that count

http://www.nexusproductions.com/wall

This animation is done by the London Nexus group for Unilever. The animation is done in pencil drawings. It starts out with the text, "A day in the life of kids around the world." An hand with a pencil then comes into a page with dots scattered all over it. The hand draws a both of toothpaste, and then begins connecting the dots. The dots form a kid standing in a bathroom, brushing his teeth. A narrator says, "Every day, Pablo does his good for the future, twice a day in fact." At this point, the kid begins brushing his teeth. "He brushes his teeth with Signal (the toothpaste box) and because millions do this around the world, something big happens. Oral disease, the world's most common illness, is reduced."

A series of dots is connected to show a grinning set of teeth. The smile then shrinks and becomes the smile of a girl washing her hands at a sink. "In another part of the world, Mita learns about germs, and how important it is to wash her hands with Lifebouy." The scene then switches to another screen of dots that start getting connected as the narrator says," And because millions of kids do the same thing everyday, they stay healthy so they don't miss out on their education."

The dots form a school with rain falling on it. The narrator continues, "When Thomas gets out of school he can experience the world, and because his mom uses Ormerol (struggled a bit with the man's accent) she won't mind if he gets his clothes dirty." A T-shirt is made out of connecting dots with the statement "Dirtisgood" on the front.

The T-shirt shrinks to become the shirt of a boy eating dinner with his family, "Now when Mallik gets home after playing with his friends, he's hungry. Mallik's family has meals together every day, which brings them closer. His Mum chooses Rama (a box of rama appears into his mom's hands) so that he's getting the essential daily fats he needs. And because other moms across the world do the same, millions of children grow up strong and healthy."

The four drawings appear in the corners of the screen. "So by making each one of our everyday actions count, together we can create a better future for children around the world everyday." A final series of Dots is connected into the Unilever logo, and the narrator says, "How big can small become?"

This animation used very simple and repetitive motions for its animations, further pushing the idea of repetitive and routine actions, which as the commercial just told us, can make a big difference in the world.

Fruity ... Clouds?

Clouds

http://www.nexusproductions.com/wall

This animation is a short commercial for Robinson's product, Robinson's Fruit Shoot. It shows a group of kids running from puddle to puddle as they play in the rain, as the kids move around, so too do the clouds making it seem like they are going to a totally new place.

13 seconds into the animation, one cloud disappears, and a cloud shaped like and apple comes in from the left side of the screen. When this apple shaped cloud begins to pour rain, all of the kids dash to get beneath it. A narrator says, "Robinson's Fruit Shoot H2O has a delicious fruity taste, so kids can enjoy water even more." As the narrator says this, the kids begin cheering under the apple shaped cloud.

The background colors and the clouds have a grayish green look to them, helping it to look like a rainy day. The kids are all wearing bright colors which portray lightheartedness and make the animation more cheerful. The music playing also helps convey this feeling of cheerfulness since it could just as easily be used to show someone walking around on a sunny day. The reason the kids enjoy the rain (water) so much is because the rain is Robinsons.

This animation is very short and simple, but it works incredibly well in its message. It tells parents that if kids don't drink enough water, this water (with some fruit flavor added), will make it so they drink more of it.